Persuasive writing is about encouraging the reader to think or act in a particular way. Children encounter adverts, reviews, brochures and book blurbs all the time, so this unit gives them the tools to understand how those texts work and create their own.
Using this KS2 persuasive advert resource pack, you can guide pupils through every stage of writing, from exploring examples to planning and presenting their own work.
At the heart of the pack are two WAGOLL model texts. The first is Visit the Trampoline Park, a lively poster that sells the excitement of a new local attraction. It uses powerful verbs, second-person address and direct appeals to families, backed up by visitor reviews.
The second is The Must-have Robot Teacher!, a playful advert for the RT502 robot. This text shows how writers combine rhetorical questions, lists of features and persuasive devices such as modal verbs and emotive language. Pupils can annotate and discuss these examples, spotting the techniques that make them effective.
What’s included in the pack
This complete teaching resource provides:
- Two WAGOLL model texts – Visit the Trampoline Park and The Must-have Robot Teacher!, with clear persuasive features
- Persuasive writing sheets – success criteria with examples of adjectives, rhetorical questions and sentence types
- Two levels of support – LKS2 focus on present perfect tense and expanded noun phrases; UKS2 focus on modal verbs and the subjunctive form
- Persuasive advert idea cards – images of different places and alternative robots to inspire independent adverts
- Writing plans – structured templates (LKS2 and UKS2 versions) to help pupils organise their adverts
- Writing frames – themed paper for pupils to publish their final work
Curriculum connections
This pack supports the KS2 English curriculum by helping children:
- identify the audience and purpose of writing
- plan, draft and evaluate persuasive texts using model examples
- expand noun phrases and practise the present perfect form (Years 3–4)
- use modal verbs, adverbs and formal structures like the subjunctive to express possibility, wishes and suggestions (Years 5–6)
You can teach this unit knowing it develops both technical accuracy and creativity, while giving pupils real-world examples of how language persuades.