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Emotive language – Teaching tips, examples & resources for KS2

Support children towards greater depth writing by teaching the responsible use of powerful language...
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By Sue Drury

Last updated 09 September 2025

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Strap yourself in for a rollercoaster ride as together we explore the exciting world of emotive language...

What is emotive language?

Thank goodness you’re here! We were so worried. What on earth do you think you’ve been doing? But now you’ve arrived, there’s not a moment to lose!

Assuming you have survived that emotional bombardment of an introduction, let’s calm down and consider just what emotive language is, anyway. Actually, that’s really not such a difficult question.

Emotive language refers to word choices that are intended to get an emotional reaction or arouse an emotion. It doesn’t matter what that emotion is – anxiety, anger, relief, urgency, joy, excitement and so on – as long as it has been evoked by the language used.

Emotive language word choice – Precision over power

It is tempting – even traditional within a primary school setting – to link the idea of expressive writing with the concept of ‘powerful’ words.

This is perhaps misleading. After all, watchmakers and silversmiths rarely, if ever, require power tools to create accurate timepieces or fine jewellery. They tend to use delicate, precise implements.

In a similar vein, you should encourage your pupils to choose their words with precision rather than raw power when trying to use emotive language. Subtlety can often have more impact in evoking emotion than wild exaggeration.

Vocabulary and emotional impact

Surely, no one would deny the general importance of broadening children’s vocabulary. Writing emotively, however, is one area where it probably matters more than most. After all, life tends not to be a straight choice between happy and sad, calm and panicked.

Emotions are a spectrum; a sliding scale. It really helps to know as many words as possible between any two extremes.

Being able to use emotive words effectively requires the writer to be able to distinguish between different shades of emotion and, preferably, arrange them in order of intensity.

It’s well worth practising this skill regularly with simple word-ranking tasks. That's why we created our KS2 synonyms worksheets for ordering emotions and feelings.

Ordering Adjectives for Emotions and Feelings KS2 Synonyms Worksheets Pack
KS2 ‘ordering adjectives for emotions and feelings’ snonyms worksheet pack

Try it – we’re sure you’ll be pleased, delighted, thrilled and overjoyed with it. Alternatively (or additionally), try our word webs activity for exploring synonyms.

Word Webs Vocabulary Game
KS2 word webs synonyms worksheets

Genres for emotive language

You can find emotive language examples in almost every genre of writing. However, there are some to which it is especially well suited.

Obviously poetry and narrative frequently rely on emotive writing to create drama, build tension and engage the reader.

As for non-fiction, it has an important role to play in discussion texts, explanations and even recounts, should the context require it – especially highly personal recounts such as diary entries.

Where it really comes into its own, though, is in persuasive writing, from letters of complaint to promotional leaflets and, above all, advertisements.

Given limited space or time, advertisements need to pack a powerful emotional punch within a minimum number of words in order to get their message across.

That is why advertising copywriters can agonise for ages over finding the best possible way of connecting with the reader’s emotions using persuasive language, techniques and devices.

Fortunately, the stakes are less high for schoolchildren trying to write advertisements of their own, but it remains one of the most challenging emotive language activities to do well.

If you are stuck for ideas, we can help with our persuasive writing pack. This includes model texts, a vocabulary bank, success criteria, worksheets and a writing plan. It’s a one-stop shop for compelling compositions! (See what we did there?)

Persuasive writing WAGOLL resource pack
Persuasive writing WAGOLL and writing tasks

Figurative language

Encourage pupils to use all language devices at their disposal in order to write emotively and make informed choices about which techniques to use where.

Figurative language such as similes, metaphors and personification can often convey a concept with such imaginative clarity that it leaves a profound impression on the reader.

While it might not always be appropriate – in formal letters, for example – it can often be absolutely perfect for other text types.

If you feel your class needs a little revision on metaphors, for example, there’s no need to swim against the tide. Save yourself a job by using our writing features challenge mat.

KS2 Metaphors Challenge Mat Worksheets
KS2 metaphors challenge mat worksheets

Emotive language – Hyperbole

We often class the use of exaggerated statements – hyperbole – as a form of figurative language but, for these purposes, it probably deserves a section to itself.

Everyone else uses it, so there is no reason why pupils shouldn’t too. When promoting it as a form of emotive language, however, counsel caution.

If the exaggeration is too blatant or extreme, it can have the opposite effect to the desired one as the reader won’t believe it. The same is true of exclamation marks, incidentally: one is enough and often too many.

Get an emotional response from rhetorical questions

Are you looking for other linguistic tricks to teach your class? Do you recognise the power of questions when it comes to engaging the reader? Can you imagine how effective rhetorical questions could be, given the right context? Then why not urge your pupils to use them?


With so many options to choose from, every young writer should be able to find some way of using words to connect with the feelings of their audience.

Fortunately, they have you to guide them towards the effective use of these techniques and generally nurture them towards achieving their innate potential as a writer. How rewarding is that?

Sue Drury qualified as a primary teacher in 1999. Teaching pupils from Year 1 to Year 8, she has held a variety of positions including maths and English subject leader, year leader, and assistant headteacher. Sue has mentored students and NQTs, offering guidance and advice using her years of experience. She created many of Plazoom's literacy resources.

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